Some intrepid adventurers have climbed each of the world's "Seven Summits," the tallest mountains on each of the seven continents. This inspired me to climb all of Cincinnati's seven summits, our famous seven hills, y to raise awareness and money for Keep Cincinnati Beautiful (KCB). The whole stunt was executed in a silly, tongue-in-cheek tone as if I were really putting my life at risk the way real mountain climbers do. The event attracted considerable media attention, sponsors, such as Skyline and UDF, and, most importantly, raised lots of bucks for KCB through a text-to-give platform.